Course Details

    1. What is Revenue Culture?

    2. GrayMatter’s Revenue Culture Evolution

    3. Activity: Revenue Culture Assessment

    1. Connecting the Dots

    2. Elements of a Healthy Revenue Culture

    3. Activity: Create Your Culture Plan of Action

    1. Embedding Sustainability into Your Culture

    2. Principles that Promote Financial Sustainability

    3. Activity: Implement Principles for Sustainable Revenue Generation

About this course

  • 9 lessons
  • Self-paced
  • Any device, anywhere

What you'll walk away with

By the end of the course you will have achieved the following milestones:

  • Strengths & weaknesses

    Complete a guided assessment of your current revenue culture

  • Intentionally shaped revenue culture

    Explore four elements of a healthy revenue culture and design your own

  • Actions towards financial sustainability

    Review principles for financial sustainability and design an action to test a new way of working

Revenue Culture is the fifth and final course in the Revenue Essentials bundle. It will help you define, embrace, and share a defined organizational revenue culture.

It addresses the fifth building block of the Revenue Capacity Framework. 

What you'll learn

COURSE OUTCOMES

Don’t let culture just happen. A purposefully designed revenue culture can be a powerful ally in executing your revenue strategy. 

1. Assess your current revenue culture
 Recognize that every organization has a revenue culture, whether intentionally designed or not:
  • Understand the difference between organizational culture and revenue culture
  • Explore how revenue culture affects all your work on revenue infrastructure
  • Complete a guided assessment of your current revenue culture
2. Create a culture plan of action 
 Thoughtfully design a healthy and thriving culture that helps you achieve your revenue goals:
  • Explore the four elements of a healthy revenue culture 
  • Shift your mindset about fundraising from necessary evil to vital opportunity for growth and partnership
  • Create actionable commitments to make an intentionally shaped revenue culture a reality
3. Implement principles for sustainable revenue generation
 Engrain "thinking sustainably" into the fabric of your organization through ways of working: 
  • Explore the nine principles that promote financial sustainability 
  • Assess your current ways of working against the nine principles
  • Design an action to test a new way of working that promotes financial sustainability

Start learning now

Revenue is the fuel that makes your organization's great work possible

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Dive deeper with the full Revenue Essentials curriculum and save $146!